Consumer Product Management Lead

Job Summary

The Parts & Accessories (P&A) organization leads the strategy, development, and management of Harley Davidson’s portfolio of Parts, Consumables and Accessories. The organization supports long term growth and brand relevance by delivering differentiated, high quality products that enhance the rider experience and extend the Harley Davidson lifestyle.

Objectives

The P&A Portfolio Lead is responsible for the end-to-end development and maintenance of a rolling 5-year Product Line Strategy for assigned Product Lines in accordance with the Life Cycle Plan.  As the business’s primary subject matter expert on the accessory market including customers, competitors, and go to market channels for assigned product lines, this role requires both business management, financial aptitude, creativity and courage to lead in developing product opportunities that enable us to compete and win in an extremely competitive environment. Includes responsibility for opportunity identification and valuation (volume, MSRP, market share and margin) aligned with product line and business strategies. 

Critical to the success of the role is establishing and fostering relationships across product development (OE/P&A/Design), Supply Management, Global Commercial teams, Marketing, Suppliers, Dealers and Customers. As a business leader, a core responsibility for this role is enabling others support to bring the product strategy to life. 

Additionally, this role manages the lifecycle for both new and existing products, deciding when to obsolete, replace and refresh current products.

Job Responsibilities

Issues

The following business and market issues define the envelope of operation and core problems to solve.

• Creativity & Business Acumen. Our competition runs our product lines as individual businesses.
• How can we leverage the entirety of the H-D machine to our work vs our competition?
• What areas of the product line ecosystem are currently underserved and/or overserved by H-D, the aftermarket or both?
• What new and/or existing trends should be explored and/or experimented in?
• Is the product line operating efficiently or are there existing barriers and historical norms impeding growth?
• Are there opportunities for the product line to overdrive growth beyond internally developed product (licensing, marketing, etc).
• What regional, market level, and or customer level gaps do we have in our portfolios? What is the most effective way to solve for said gaps? Organic vs. Inorganic growth?
• Are there opportunities in complexity reduction that should lead supply management decisions? How can we best integrate and support to present the end-to-end business case of supplier changes?

Education Requirements

Education Specifications

Bachelor's Degree in a Business, Marketing, Engineering, or related field is preferred

Experience Requirements

This position typically requires a minumum of 8 years of related experience.  In addition, the successful candidate will have demonstrated the following:

• Demonstrated consumer and stakeholder focus. Satisfies the needs of multiple stakeholders in a holistic, integrated product plan (Consumers, Dealers, Engineering, Marketing, etc.)\
• Market focus, deals with the realities of competitive offerings, responsive to demand and competition in the market. Able to understand what good looks like from an attachment and sales standpoint.
• ‘Honest broker’ able to resolve conflict in product requirements, timing, pricing and volume between operations functions, sales and marketing
• Capacity for complexity. This leader will be balancing the needs of multiple stakeholders in ultimate service of riders and dealers.