Regional Sales Manager - Rocky Mountain Region


Remote, US

Auto req ID: 23441 
Title: Regional Sales Manager - Rocky Mountain Region 
Job Function: Sales 
Location: Field based- Denver Region
Company: Harley-Davidson Financial Services 
Full or Part-Time: Full Time 


At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?


Harley-Davidson offers field-based positions in Sales and other areas of the business. Typically, these positions include working out of a home office and visiting dealers within a geographic territory, in addition to attending events and industry trade shows. 


We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.


This is a field-based role covering Colorado, Utah, and Wyoming.

Job Summary

The Finance and Insurance (F&I) Consultant is responsible for representing HDFS and serving as the trusted business advisor for the H-D dealer network. They will foster and develop new and existing relationships among key stakeholders among their dealers. Within the assigned region, the F&I Consultant will seek to drive established financial and non-financial targets and maximize business opportunities and revenue among Retail Finance Programs, H-D Certified, the H-D Protection Product suite, Commercial Credit, Card Products, as well as other products and services.

Job Responsibilities

  • Complete routine dealer visits, track and review financial sales production, gross profit margin, and assess the needs and opportunities from the dealer’s perspective. Meet with various department personnel to obtain critical information; facilitate debrief meetings with dealership staff, present findings, and implement best practices to maximize profit and customer satisfaction. Lead and deliver dealer training as necessary.
  • Analyze sales data and F&I process to identify opportunities and implement best practices to maximize compliance, premium service, and revenue for the dealer through the presentation and sale of F&I products and services.
  • Develop a key understanding of the dealer’s needs as it relates to available products, build a plan for the dealership taking a short- and long-term approach.
  • Acts as a subject matter expert for the dealers. Has extensive knowledge of available products and services and can mentor dealership personnel through role-play situational training using sales process and menu presentation techniques.
  • Is a resource for the dealer principal, management, and staff to rely on for updated information and training.
  • Acquire additional region and industry knowledge via continuing education and training opportunities as provided by the Company.
  • Liaison between all stakeholders, including finance and insurance product providers, various Company departments, the dealership network, and other liaisons.
  • Protection of information and compliance with the law are paramount. Protecting employee, customer, and corporate information is everyone's responsibility at Eaglemark Savings Bank. All employees must follow established safeguards, including policies regarding data protection, segregation of duties, and access to information based solely on business need. Further, it is the responsibility of all employees to maintain awareness and understanding of relevant laws, regulations, internal policies, and procedures, and to comply with all of them.

Education Requirements

High School Diploma or Equivalent Required

Education Specifications

  • Bachelor’s degree preferred 

Experience Requirements

  • Requires a minimum of 3-5 years of field sales experience.
  • Preferred experience in OEM, automotive, powersports, or financial services.
  • Strong verbal and written communication skills; excellent presentation skills.
  • The ability to negotiate, influence, and have decision-making skills is a must.
  • Demonstrated ability to work independently and obtain measurable without direct supervision.
  • High level of computer skills and familiarity with MS Office suite.
  • Capacity to take the initiative and achieve results in a fast-paced and changing environment.
  • Ability and willingness to travel >75%, with overnights required.


Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.


The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.


We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.


Applicants must be currently authorized to work in the United States.


Direct Reports: No 
Travel Required: More than 75% 
Pay Range: $79,300 - $122,900 
Visa Sponsorship: This position is not eligible for visa sponsorship 
Relocation: This position is not eligible for relocation assistance 

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