Marketing & Partnerships Manager, North America Racing
Remote, WI, US
Auto req ID: 36233
Title: Marketing & Partnerships Manager, North America Racing
Job Function: Marketing
Location: Remote
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time
At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?
We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.
This remote role is not tightly linked to a physical location and provides flexibility in where, when and how you accomplish your work. Remote employees are expected to have a dedicated, quiet and distraction-free work space and an internet connection that’s sufficient for completing their job remotely.
Job Summary
The Marketing & Partnerships Manager – Racing Programs, North America will play a key role in Harley-Davidson’s racing growth strategy across the U.S. This position will lead integrated marketing, partnership development, and fan engagement efforts for North American racing platforms including MotoAmerica, American Flat Track (AFT), and dealer and regional racing activations.
Reporting to the Director, Global Motorsports, this role will serve as the primary liaison for U.S.-based racing teams, partners, and events—driving awareness, delivering best-in-class sponsor experiences, and helping bring new fans into the world of Harley-Davidson Racing.
Job Responsibilities
- Lead marketing, brand activations, and partner engagement across MotoAmerica and AFT racing series.
- Serve as day-to-day point of contact for race teams, partners, and event organizers in North America.
- Build and manage relationships with current and prospective sponsors to grow commercial support.
- Coordinate with dealership and retail marketing teams on regional activations and ride-in campaigns.
- Develop and execute fan engagement programs, including experiential activations and event content capture.
- Support the development of integrated campaigns in collaboration with H-D’s Brand, PR, and Social Media teams.
- Collaborate with internal departments (Apparel, Licensing, Legal, etc.) to align marketing efforts with company goals.
- Represent Harley-Davidson Racing onsite at North American races and manage execution of brand presence.
- Track deliverables and performance metrics across sponsor activations and event campaigns.
Education Requirements
Experience Requirements
Required
- Typically requires a minimum of 8 years of related experience.
- Proven ability to manage commercial relationships and deliver high-impact marketing activations.
- Strong knowledge of the motorsports ecosystem, particularly MotoAmerica and AFT, is a plus.
- Experience developing content and working cross-functionally with creative, agency, and PR teams.
- Strong event execution and operations skills, including vendor and partner coordination.
- Passion for motorcycles and the Harley-Davidson brand.
- Ability to travel to races and dealership events as needed. (Estimated travel: 40%)
Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.
The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.
We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.
Applicants must be currently authorized to work in the United States.
Direct Reports: Yes
Travel Required: 25 - 50%
Pay Range: 110,000 - 165,000
Visa Sponsorship: This position is not eligible for visa sponsorship
Relocation: This position is not eligible for relocation assistance
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Nearest Major Market: Green Bay
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