Field Sales Manager - Wisconsin


Remote, WI, US

Auto req ID: 23460 
Title: Field Sales Manager - Wisconsin 
Job Function: Sales 
Location: REMOTE 
Company: Harley-Davidson Motor Company 
Full or Part-Time: Full Time 
Shift: SHIFT1 


At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?


Harley-Davidson offers field-based positions in Sales and other areas of the business. Typically, these positions include working out of a home office and visiting dealers within a geographic territory, in addition to attending events and industry trade shows. 


We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.


This field based role covers the Wisconsin region, all candidates must live in central Wisconsin, ideally the Milwaukee area. 

Job Summary

The Field Sales Manager (FSM) is the primary point of contact between Harley-Davidson and our dealers and is responsible for driving motorcycle, P&A, and A&L product sales growth, while achieving annual retail sales targets through the collection of dealerships in their district/territory. FSMs are highly effective at communicating H-D strategies, programs, & policies intended to drive sales, assist dealers, and support customers.  FSMs will consult with their dealers on how to best engage their riding community and support growth in ridership by encouraging marketing activities, events, and an overall premium Harley-Davidson customer experience. Additionally, the FSM must build and maintain a professional and productive working relationship with their dealers and use their insight and influence to gain dealer commitment to our strategic priorities.

Key Deliverables

  • Effectively communicate all HDMC programs, policies, and initiatives including HDMC’s Hardwire Strategic Plan. Positively influence dealers’ behaviors, initiatives, and actions in support of these strategies. 
  • Analyze dealership performance through a variety of KPI’s to identify areas of opportunity.
  • Utilize experience, insight, best practices, and financial acumen to assist dealers in improving all aspects of their dealership operations to achieve retail targets and healthy profitability.  
  • Support dealers with the development of business plans that will drive customer engagement, generate leads, convert leads to sales, and actively manage the customer relationship through life of ownership. 

Job Requirements 


  • Effective written, presentation and verbal communication skills used to positively motivate and influence dealers’ behaviors and actions.
  • Self-motivated, with the ability to work independently, and collaboratively in a fast-paced, cross-functional work environment.
  • Strong analytical skills including understanding KPI’s, financial statements, and forecasts.
  • Using this ability to assess dealership performance and identify opportunities for improvement.
  • Strong understanding of sales processes, inventory management, and demand generation with the ability to provide guidance on how to apply best practices as required.
  • Very adept at leveraging technology to be highly effective interacting virtually with dealers.
  • Ability to ride a motorcycle is preferred, but a desire and willingness to learn to ride is acceptable.
  • Must be capable of working flexible hours as required by the needs of the dealers and demands of the role including travel within district and to regional or national meetings.
  • Must accept and live by the Harley-Davidson belief in being FAIR, HONEST, POSITIVE & CREATIVE
  • Fully proficient in Microsoft Office – Excel, Word, PowerPoint, Outlook. Must be able to create/automate reports and tools to support the business
  • Up to 50% travel required is required 
  • Consult with dealers on all aspects of marketing and event planning that will deliver a uniquely H-D customer experience while building long term loyalty and customers for life.
  • Manage the monthly allocation process effectively with dealers to ensure the right inventory is at the right dealer to maximize sales opportunities. 
  • Operates with a clear understanding of all facets of dealership operations, core profit centers and Customer Experience, and utilizes resources that implement best practices that will be effective for dealer growth and profitability.

Education Specifications

  • HS Diploma or GED Required
  • Bachelors Degree Preferred 

Experience Requirements

  • Minimum of 5 years of related experience in field positions (sales and/or after sales)
  • Undergraduate/Bachelor's Degree 
  • Travel (up to 50% depending on territory) is required for this position 


Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.


The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.


We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.


Applicants must be currently authorized to work in the United States.


Direct Reports: No 
Travel Required: 50  - 75% 
Pay Range: $79,300 - 122,900 
Visa Sponsorship: This position is not eligible for visa sponsorship 
Relocation: This position is not eligible for relocation assistance 

Nearest Major Market: Eau Claire

Job Segment: Event Planning, Field Sales, Marketing Manager, Sales Management, Hospitality, Sales, Marketing