Lead Analyst, Email Marketing - Remote

Job Summary

The Email Lead Analyst role is responsible for the development, management, and oversight of the email/SMS reporting and visualization for the email team, providing data-driven and actionable insights and measurement of email/SMS performance against targets driving email communications supporting the H-D commercial and brand objectives. This role helps to connect customer data to optimize content and performance in the email channel and within the digital eco-system. The individual in this role is responsible for supporting the Email Team in elaborating personalized journeys and campaigns, maintaining and strategically utilizing customer lists, analyzing customer data and behavior, and handling cross-functional communication to ensure CRM needs drive the business outcomes and objectives.

Job Responsibilities

Analytics Optimization

• Analysis of email impact and performance, including providing recommendations and business implications.   
• Evaluate program performance and provide optimization recommendations to business, Digital Office, and analytics teams as necessary.  
• Analyze email and campaign data to identify trends, insights, and areas for improvement.
• Generate actionable insights and reporting to stakeholders, highlighting performance and optimization impact and channel execution recommendations.

Testing 

• Define tests/hypotheses, partner with the content team to develop tests, configure tests in Adobe Target, measure, share insights, and make recommendations.   
• Develop, test, and activate complex email journeys with multiple A/B tests across email marketing programs.  

Thought Leadership/Best Practices 

• Help lead planning and forecasting for email team performance annually, assisting in creating multiple views to ensure email and SMS channels can reach business goals through measurable performance.
• Drive business experiments and email analytics through statistical analysis (A/B testing) to assess marketing strategies across email/SMS channels.

Education Requirements

Education Specifications

High school diploma or equivalent is required. 
Bachelor's Degree in Advertising, Business Administration, or related area is preferred

Experience Requirements

• Typically requires a minimum of 8 years of related experience.
• Experience with CRM, Email/SMS, & Analytics Tools; Salesforce Marketing Cloud, Adobe Analytics, Alteryx, PowerBI, Microsoft Azure
• Strong communication skills, both written and verbal, and the ability to present to stakeholders at various levels of the organization, including proficient use of Microsoft Office products
• Ability to organize and manage multiple priorities and projects.
• Demonstrated ability to establish objectives and meet goals independently and as part of a team.
• Familiarity with SQL, R, and/or Python is a plus
• Willingness to learn new skills, tools, and technologies
• Knowledge of Excel functions and methods for manipulating, aggregating, and presenting data
• Excellent interpersonal and collaboration skills
• Experience working in agile and lean environments