Campaign Strategy Insights Lead - Remote
Remote, WI, US
Auto req ID: 23729
Title: Campaign Strategy Insights Lead - Remote
Job Function: Marketing
Location: Remote
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time
At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?
We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.
This remote role is not tightly linked to a physical location and provides flexibility in where, when and how you accomplish your work. Remote employees are expected to have a dedicated, quiet and distraction-free work space and an internet connection that’s sufficient for completing their job remotely.
Job Summary
The Campaign Strategy & Insights Marketing Lead of the Campaign Marketing function will oversee measurement and performance for campaigns and consumer engagement within the North America Marketing organization. In partnership with the Marketing Manager, they will lead the overall development and dissemination of strategic marketing intelligence to deliver on business objectives. You’ll be a partner within our Campaign Marketing Team, who will use your insights to make decisions at speed.
This individual will also work with functional teams across the organization (channel owners, regions, motorcycle insights, etc.) to holistically review, track and report on marketing performance. The ideal candidate for this role must be a motivated self-starter that is always looking to improve their work and make a difference in North America Marketing and ensure our marketing actions connect at an emotional level with every consumer. They ensure all projects are completed with consistency to deliver on the company strategy and goals.
Job Responsibilities
- Collaborate with marketing manager to develop marketing performance approaches, rooted in historical marketing results, research, and business needs.
- Lead marketing KPI development for regional campaigns and channels (paid media, email marketing, .com, organic social, PR, etc.), ensuring clear and actionable goals aligning with marketing objectives.
- Harness marketing campaign performance and customer data to understand and spotlight optimization opportunities.
- Initiate tests within marketing campaigns to assess marketing strategy and performance across channels (ex: A/B tests).
- Oversee and fine-tune tools for data collection, and identify emerging trends, technologies, and methodologies in marketing analytics.
- Drive a culture of data driven marketing that cultivates data storytelling. Bridge the gap of art and science within the marketing organization and be able to simplify complex results into tangible actions.
- Love data and can focus intensely on quantitative analysis and analytics: Dashboards, Reporting, Insights.
Education Requirements
- HS Diploma or GED Required
- Bachelor's Degree Preferred
Experience Requirements
- 8 years marketing insight analysis, web analytics, predictive analytics and modeling or paid media analytics
- Demonstrated experience using MySql/SQL, Excel / Google Sheets for data analysis and creating data models
- Experience in building, using, and maintaining Business Intelligence (BI) software such as Tableau or Looker
- Experience with Adobe Analytics & tagging
- Ability to draw strong conclusions and advise how to utilize data analyses to drive material business changes
- Excellent analytical and critical thinking skills
- Incredibly strong attention to detail
- Results-oriented: able to quickly execute and get things done
Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.
The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.
We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.
Applicants must be currently authorized to work in the United States.
Direct Reports: No
Travel Required: 0 - 10%
Pay Range: 100,000 - 155,000
Visa Sponsorship: This position is not eligible for visa sponsorship
Relocation: This position is not eligible for relocation assistance
#LI-REMOTE
Nearest Major Market: Green Bay
Job Segment:
Quantitative Analyst, Data Analyst, Business Intelligence, Database, SQL, Data, Technology