Marketing Events & Community Manager, EMEA (Hybrid)
Oxford, OXF, GB
Auto req ID: 26192
Title: Marketing Events & Community Manager, EMEA (Hybrid)
Job Function: Marketing
Location: Germany, Italy or UK
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time
At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?
Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus.
From the UK to Singapore and many places in between, our employees are essential to our success. Our efforts are concentrated on the highest priority markets, primarily North America, Europe and parts of Asia Pacific. We have concentrated our resources in-market for maximum impact in line with our future strategy. Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business. In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions.
This Hybrid role is not tightly linked to a physical location in Germany, Italy or UK and provides flexibility in where, when and how you accomplish your work.
Job Summary
Harley-Davidson is a brand built on experience and community. They have stood us apart from the competition for over 120 years and ignited a passion in millions of people all over the world.
This role owns and delivers the Harley-Davidson Customer Experience in EMEA. With a strong focus on the strategy and operational delivery of large scale (100,000 participants) ‘Tier 1’ regional consumer events and Trade Shows as well as the strategy, communications and experience of Harley Owners Group (H.O.G) members in the region.
Tier 1 events and H.O.G. are ‘jewels in the crown’ of the Harley-Davidson business – seen internally and externally as strategically crucial as our point of difference as a brand, as well as operationally excellent with strong commercial success. As such this role is a key leadership position in the EMEA Marketing function and reports to the EMEA Marketing Director.
Job Responsibilities
Events
• Tier 1 events strategy, development and execution. Comprising a minimum of three 100k+ participant events annually, taking place at different locations throughout the region. Some ticketed, some free of charge.
• Planning and delivery of Harley-Davidson presence at annual EICMA trade show – the biggest motorcycle show in the world.
• Alongside regional marketing colleagues, build marketing and promotional plans and partnerships to drive event awareness, attendance and engagement.
• Oversight and directional leadership of markets Tier 2 event plans and execution.
• KPIs include P&L accountability – tight cost control as well as maximising revenue opportunities.
• Stakeholder management – multiple external suppliers and internal senior leadership.
Community
• Create, demonstrate and clearly communicate the overall member value proposition.
• Lead H.O.G. EMEA strategy and all regional hub deliverables as well as matrixed oversight of market teams, plans and needs.
• Development and delivery of EMEA H.O.G. communications and CRM plan as well as all related materials and touchpoints (online and offline). Including social and digital (web content and journeys).
• Management of H.O.G. contact centre and fulfilment partners and all related KPIs.
• KPIs include acquisition, retention and renewal rates, revenue generation, digital engagement and traffic, customer experience satisfaction scores.
• Stakeholder management – multiple external suppliers and internal senior leadership.
Education Requirements
Experience Requirements
Required
• Significant experience managing and delivering large scale high impact consumer events (circa. 100,000 participants). Including P&L accountability
• Must be able to work within a highly matrixed organization. Building large, agile, and cross functional teams that evolve based on specific needs of any given project
• Agency/supplier management – multiple big budget agency relationships and contracted individuals
• Senior internal stakeholder presentations, management and alignment
• Large and complex budget management, including multiple P&L accountabilities
• Experience in high volume and complex project planning
• Typically requires a minimum of 8 years of related experience
Preferred
• Experience working in motorcycle or automotive industry
• European languages (in addition to English) would be advantageous
Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.
We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson (here).
Direct Reports: No
Travel Required: 25 - 50%
Visa Sponsorship: This position is not eligible for visa sponsorship
Relocation: This position is not eligible for relocation assistance
Job Segment:
Event Marketing, Marketing Manager, Call Center, CRM, Equity, Marketing, Customer Service, Finance, Technology