Marketing Lead, Email Campaigns - Remote


Auto req ID: 19681  
Title: Marketing Lead, Email Campaigns - Remote  
Job Function: Marketing  
Location: Remote 
Company: Harley-Davidson Motor Company  
Full or Part-Time: Full Time  

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?


We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.


This remote role is not tightly linked to a physical location and provides flexibility in where, when and how you accomplish your work.

Job Summary


The Marketing Lead is the subject matter expert for all topics related to Global Marketing for one or more of the following areas: Parts & Accessories (Parts & Accessories), General Merchandise (General Merchandise), Motorcycles (MPP), Museum or events. The Lead Marketing leads the execution of the approved marketing strategy for their respective area including and new product launch plan for multi-channel global use. Partners with global and regional marketing stakeholders to ensure integration and maximization of assets created.


Job Responsibilities


  • Works closely with the Product Planning (or Museum) team to gain an understanding of new and existing product offerings and sales trends to inform product positioning, asset creation and promotional activity.
  • This position drives the creative process from concept through production and delivery of assets (print and digital) to ensure availability of quality tools and materials.
  • Partners with the Events (and Museum as appropriate) teams to ensure Product Launch/event priorities are executed effectively.
  • Leads other through influence to ensure the proper execution of all marketing activities, including project assignments, distributing workload and ensuring consistent day?to?day work flow and tactical guidance.
  • Responsible for prioritizing and facilitating their respective Marketing budget.


Education Requirements

Bachelor's Degree Preferred

Experience Requirements




  • Typically requires a minimum of 8 years of related experience
  • Possesses a strong internal and external customer focus
  • Experience in high volume project planning and complex problem solving.
  • Excellent facilitation, presentation and written communication skills.




  • Experience working with motorcycles
  • Proficient in Adobe Creative Suite.


Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.
Applicants must be currently authorized to work in the United States.


Direct Reports: No 
Travel Required: 0 - 10% 
COVID-19 Vaccine Required: No 
Visa Sponsorship: This position is not eligible for visa sponsorship 
Relocation: This position is not eligible for relocation assistance 





Nearest Major Market: Milwaukee

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