Manager eCommerce - Remote

Auto req ID: 12647 
Title: Manager eCommerce - Remote 
Job Function: Digital 
Company: Harley-Davidson Motor Company 
Full or Part-Time: Full Time 
Shift: SHIFT1 


At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?


We are open to someone working remotely (state dependent) for this role.


Job Summary


The North America eCommerce Manager is responsible for the overall performance of the United States and Canadian Harley-Davidson online apparel, merchandise and parts & accessories stores including developing and achieving the financial sales forecast, operating income, and associated key performance indicators such as traffic, conversion rate, average order value, and sell-through. You will be responsible for leading the development and implementation of inventory, merchandising, and digital marketing strategies in support of the company’s retail objectives and multi-channel goals. This role requires cross-functional collaboration with stakeholders in General Merchandise Product Development, Parts & Accessories Product Development, North America Sales, Marketing, and Digital teams to deliver the online customer experience and performance KPI’s.


Job Responsibilities


  • Ownership and full P&L responsibility for in the U.S. and Canada.
  • Develop and deliver the online sales forecast, inventory plan, and profitability targets.
  • Identify and prioritize key digital products and use cases to support growth plans in digital channels, omni-channel digital marketing campaigns, and omni-channel consumer data management and analytics.
  • Prioritize digital growth and investment initiatives for the U.S. and Canada.
  • Lead digital product delivery projects together with the IT team, ensure seamless consumer digital experience with the brand, and high efficiency for internal operation. 
  • Lead the generation, test, and business case build for digital innovation ideas.
  • Drive insights for H-D target consumers, with a focus of their behaviors in digital touchpoints, end to end digital journey with the brand.  
  • Drive the planning and delivery of commerce-focused omni-channel digital marketing campaigns and customer experiences.
  • Lead the collaboration mechanism with cross-functional teams including offline store operations, dealers, product, and IT teams.
  • Plan and execute the product mix, inventory, and merchandising strategy based on historical activity, trends, and other factors.
  • Partner with paid, owned and earned channel marketing teams to efficiently achieve site traffic goals.
  • Monitors operational performance to maintain efficient and effective order delivery.
  • Serve as an escalation point for resolving highly complex problems and customer requests.  Maintains strong relationships with customers and dealer personnel.
  • Provide appropriate and timely direction to team and business partners to react quickly to customer and business trends to maximize sales.



Required Experience 


This role typically requires a minimum of 8 years of related experience managing an online sales environment within the retail goods, apparel or fashion industries:


  • Demonstrated ability to develop inventory, merchandising, marketing, and operational eCommerce strategies to drive sales
  • Strong online sales experience with the proven ability to optimize sales.
  • Exceptional analytical skills with the ability to analyze data to draw conclusions and translate them into insights and recommendations.
  • Demonstrated experience in financial planning and ability to plan, organize, prioritize, and execute multiple projects.
  • Digital marketing understanding: Paid Search, SEO, Mobile, Social Technologies and Online Advertising
  • Deep business and technical acumen with an excellent understanding of merchandising retail, eCommerce, and multi-channel retailing.
  • Excellent verbal and written communications skills, with the ability to collaborate across functions with key stakeholders, influencing others with strong follow-through.
  • Passionate, savvy in the digital world 
  • Experience with SAP Commerce Cloud, AEM, or Big Commerce a plus


Education Requirements:


  • Bachelor’s degree in Business, Information Technology, Marketing, or related field. 



Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.


We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.


Applicants must be currently authorized to work in the United States.


Direct Reports: No 
Travel Required: 0 - 10% 
Visa Sponsorship: This position is not eligible for visa sponsorship 
Relocation: This position is not eligible for relocation assistance 





Nearest Major Market: Milwaukee

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