Lead Associate Retail Sales

Auto req ID: 36396 
Title: Lead Associate Retail Sales 
Job Function: Customer Service 
Location: MUSEUM 
Company: Harley-Davidson Motor Company 
Full or Part-Time: Full Time 
Shift: SHIFT1 

A walk through the Harley-Davidson Museum is a walk through the history of America. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee, WI’s top tourist destinations for visitors from around the globe. Join the H-D Museum as a Lead Associate Retail Sales and help create an experience that will stay with visitors for a lifetime.

Job Summary:
The Lead Retail Sales Associate supports the Assistant Retail Lead and Lead Retail Store in overseeing the daily retail operations at the H-D Museum Campus, including the H-D Shop and the Factory Outlet Store. This role plays a key part in ensuring operational efficiency, supporting team development, and maintaining a high standard of customer experience. The Lead Retail Sales Associate assists in sales performance, inventory management, and team supervision while upholding Harley-Davidson’s brand values and museum initiatives.

Job Responsibilities:

Leadership & Team Support:

• Assist in leading and mentoring retail associates, fostering an engaging and performance-driven work environment.
• Support new hire onboarding, training, and ongoing development to build a knowledgeable and motivated team.
• Provide day-to-day guidance and supervision to staff, ensuring adherence to operational standards.
• Serve as the point of contact in the absence of the Assistant Retail Lead and Lead Retail Store.

Guest Experience & Sales Performance:

• Ensure outstanding guest service by leading by example and coaching associates on service excellence.
• Support sales initiatives to help achieve or exceed key performance indicators (KPIs) and revenue targets.
• Assist in analyzing sales trends and customer feedback to identify opportunities for growth.
• Help execute in-store events, promotions, and product launches to enhance customer engagement.

Store Operations & Inventory Management:

• Assist in managing daily store operations, ensuring compliance with operational policies and procedures.
• Oversee inventory processes, including receiving, stocking, and conducting cycle counts to minimize shrinkage.
• Ensure store presentation aligns with Harley-Davidson’s merchandising and branding standards.
• Support cash handling procedures and ensure store security measures are upheld.

Community & Brand Engagement:

• Act as a brand ambassador, reinforcing Harley-Davidson’s heritage and values.
• Engage with internal teams to support museum events and retail-driven promotions.
• Foster relationships within the museum campus community to enhance collaboration and drive store traffic.

Education Specifications:

• High School Diploma or Equivalent Required

Experience Requirements: 

• 2+ years of retail supervisory or leadership experience in a high-traffic retail environment.
• Strong ability to support sales goals, customer engagement, and operational efficiency.
• Effective leadership and communication skills with a focus on coaching and team development.
• Strong organizational and problem-solving skills with attention to detail.
• Passion for Harley-Davidson’s brand and culture is a plus.
• Flexibility to work evenings, weekends, and holidays as required.

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson here.

Applicants must be currently authorized to work in the United States.

Direct Reports: No  
Travel Required: 0 - 10%  
Pay Range: $15.50 
Visa Sponsorship: This position is not eligible for visa sponsorship  
Relocation: This position is not eligible for relocation assistance