Events Lead - Hybrid

Auto req ID: 19784 
Title: Events Lead - Hybrid 
Job Function: Marketing 
Location: JUNEAU 
Company: Harley-Davidson Motor Company 
Full or Part-Time: Full Time 
Shift: SHIFT1 


At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?


The Harley-Davidson Motor Company Corporate Headquarters in Milwaukee, WI is the site where the first H-D factory - a wooden shed - was built in 1903 in the backyard of the William C. Davidson family home. Join our team as a Events Lead - Hybrid.

Job Summary

The position utilizes the marketing strategies developed for specific target segments to execute the Event Marketing Plan for Core and Outreach customers. The role leverages and maximizes the Company's presence at Motorcycle events and a broad variety of other events aimed at Core and Outreach customers. Collaborating and leveraging integration with members of the Event and Operations teams as well as internal stakeholders the role develops, coordinates and executes various events and program materials for internal and external stakeholders. There is a requirement to direct and oversee negotiation of contracts with venues, facilities, vendors, suppliers and hotels.

Job Responsibilities

  • Directs the team in executing the event plan for core and outreach customers including the evaluation of locations, site selection, selection of appropriate brand and product displays and signage, as well as lead generation and customer interaction techniques.
  • Works with internal partners and external media and promotion resources to maximize the visibility of the event to the target audience.
  • Writes and photographs events for online and social media activities. Contributes to and approves articles promoting and reporting on events for a variety of internal and external media.
  • Creatively develops event materials, programs, maps, entertainment and implements on a timely basis.
  • Represents the events team in a variety of cross-functional activities and committees both internally and externally.
  • Works closely with internal stakeholders to ensure that events have the appropriate leadership and staffing levels.
  • Provides guidance, support and best practice to the Customer Experiences department.

Education Requirements

Bachelor's Degree Preferred

Education Specifications


Experience Requirements


  • Typically requires a minimum of 8 years of related experience
  • Ability to travel
  • Proven experience in event strategic planning development and execution
  • Demonstrated experience in negotiating with vendors and suppliers
  • Event and Customer Relationship management
  • Ability to manage multiple projects whilst working in a fast paced environment and tight deadlines
  • Competent Microsoft office user with AS/400 skills
  • Must be cooperative and possess strong interactive skills


  • Valid and current motor vehicle operator's license
  • Valid motorcycle endorsement or ability to complete one with an advanced classification to be able to operate V-Rod motorcycles
  • Familiarity with motorcycles and the motorcycle industry
  • In-region languages would be an advantage


Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.


The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.


We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.


Applicants must be currently authorized to work in the United States.


Direct Reports: Yes  
Travel Required: 0 - 10%  
Pay Range: $94,000 $142,000
Visa Sponsorship: This position is not eligible for visa sponsorship  
Relocation: This position is not eligible for relocation assistance





Nearest Major Market: Milwaukee

Job Segment: CRM, Pre-Sales, Relationship Manager, Event Marketing, Equity, Technology, Sales, Customer Service, Marketing, Finance