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Director, North America Marketing (Milwaukee or Chicago based)

Auto req ID: 7225 
Title: Director, North America Marketing (Milwaukee or Chicago based) 
Job Function: Marketing 
Company: Harley-Davidson Motor Company 
Full or Part-Time: Full Time 
Shift: SHIFT1 


At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?


The Harley-Davidson Motor Company Corporate Headquarters in Milwaukee, WI is the site where the first H-D factory - a wooden shed - was built in 1903 in the backyard of the William C. Davidson family home. Join our team as a Director, North America Marketing (Milwaukee or Chicago based).

Job Summary


Harley-Davidson is looking for a high-caliber executive with exceptional marketing skills and broad experience to lead the North America Marketing team in the successful deployment and activation of the Harley-Davidson brand across the US and Canada.

The Director of Marketing reports to the VP of North America Sales Markets with a dotted line relationship to the VP Marketing and is responsible for providing leadership to the North American Marketing organization and working collaboratively within a matrix environment. You will be responsible for supporting customer-led strategies that significantly improve Harley-Davidson’s reach and relevance across NA markets, resulting in growth in the NA business, increased desirability of the brand, creation of new riders, and the development of our customer base. The Director of Marketing will provide leadership to the NA Marketing team and work collaboratively with the matrix Marketing Centers of Excellence: Digital, Retail, Brand, International Marketing, Harley-Davidson Financial Services Marketing and the H-D Museum. You will integrate and work closely with the Sales teams to ensure maximum success in the marketplace with appropriate marketing actions. They will be expected to provide leadership direction and support to the NA marketing team to create demand to achieve retail growth goals (Retail Marketing), lead US and Canada-based sales promotions, and provide leadership for Go-to-Market and brand activities within the NA market.

This role will require approximately 20% travel time and working hours will have to be flexible due to the scope of the market covered. The person can be based in Milwaukee, WI or Chicago, IL.

Job Responsibilities

•    Responsible for supporting customer-led strategies that significantly improve Harley-Davidson’s reach and relevance across markets, resulting in growth in the business, creation of new riders, and the development of our customer base, in addition to the following: 
•    Interfacing with various parts of the global business, including Product Marketing, to drive strategy based on reactions from the market
•    Partner with global Marketing leaders to deliver Retail, Brand & Digital strategy, direction and execution - reviewing performance against KPIs around brand awareness and engagement
•    Responsible for driving a cohesive marketing and engagement plan working with multiple stakeholders
•    Utilizing strong communication, negotiation and organizational skills to manage feedback from both internal and external stakeholders
•    Evaluate & report on marketing activity in NA, developing a simple set of key performance indicators.
•    Develop real-time reporting that measure the impact of our targeted marketing programs which can be used to adjust content and/or technology to maximize their impact.
•    Optimize the application of marketing spend to drive revenue generation and Brand desirability
•    Lead the NA marketing organization, developing capability of the marketing team and ensuring the Harley-Davidson brand strategy and seasonal plans are well understood and adopted

Education Requirements
Bachelor's Degree Required
Education Specifications

A bachelor's degree in Marketing or a related field is required. An advanced degree is highly preferred.

Experience Requirements

•    The ideal candidate will possess a successful US career track record over 12+ years with a motorcycle manufacturer, passenger car manufacturer, and/or another blue chip high value B2C brand with a franchised distribution, sales and service network, as well as:
•    Comprehensive breadth and depth of marketing and communications knowledge and skills, including a good understanding and appreciation of new media and digital communications
•    Commercial experience across sales and aftersales in addition to marketing would be a significant asset
•    A proven track record of achievement - delivering results and achieving on-time and on-budget delivery
•    A strong grasp of financial performance and overall business operations
•    Highly effective collaboration, communication, leadership and facilitation skills in a diverse matrix environment
•    Knowledge and appreciation for the Harley-Davidson brand and products

Beyond the technical aspects, we truly need a leader - someone who can motivate and inspire both within the Marketing organization and beyond the walls of Harley-Davidson. This person must be focused and driven, welcome challenges with a "make it happen" attitude, confident, naturally strategic yet willing to be hands on, commercially astute and results focused, and a relationship builder.


We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson here.


Applicants must be currently authorized to work in the United States.


Direct Reports: Yes 
Travel Required: 0 - 10% 
Visa Sponsorship: This position is not eligible for visa sponsorship 
Relocation: This position is eligible for domestic relocation assistance (within posted country) 





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