Lead Marketing

Location:

Milano, MI, IT

Lead Marketing

Location: Milano - hybrid working
Job Function: Marketing

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus.

From the UK to Singapore and many places in between, our employees are essential to our success. Our efforts are concentrated on the highest priority markets, primarily North America, Europe and parts of Asia Pacific. We have concentrated our resources in-market for maximum impact in line with our future strategy. Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business. In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions.

Job Summary

The incumbent is the key resource to drive Social Media Strategy, CRM, Marketing Operations including Marketing Budget Reporting & Financial Tracking, Dealer Marketing Support Programs & best practices, Market Intelligence & Customer Insights, Company fleet management & supporting New product (segment) Go to Market (GTM) strategy, working closely with the Region Marketing Manager and extended Marketing team of Italy, Spain and Portugal, and with EMEA Marketing teams, local sales teams and dealers.
The Marketing Lead will play a pivotal role in supporting in the Italian Market Marketing activities of following areas: Motorcycles, Parts & Accessories, Apparels & Licensing, events and other support functions. The profile will report to the Region Marketing Manager (who reports into the Region Managing Director).

Job Responsibilities

•   Lead the Social Media Strategy to attract new customers
•   Develop Tier-2 CRM programs and support Market CRM strategies
•   Support the Marketing plans by supervising the Marketing Operations including vital coordination with internal teams, dealers, external vendors & agencies
•   Close tracking of Marketing budgets and financial management, with complete process adherence, involving purchase order management, SAP controls, Invoicing, claims management & Accruals
•   Support Dealer co-op programs tracking to evaluate results of Dealer Marketing plans
•   Gather Market Intelligence, keeping a close track of competition, market shares & new product launch reporting
•   Maintaining repository of dealer best practices and cross-sharing of information to uplift Customer Experience
•   Company motorcycles fleet management to ensure a smooth working fleet for customers, media & influencers, events & staff usage
•   Play a key role in strategizing and executing Go-To-Market Strategy for select segment
•   Marketing support for allied businesses such as H-D Certified

Education Specifications

N/A

Experience Requirements

Typically requires a minimum of 5 years of related experience. Ideally 8-10 years of total work experience.
Experience in automotive and luxury will be a bonus.
Excellent presentation and communication skills in dealing with inﬂuential individuals.
Ability to communicate ﬂuently in English (both verbal & written).
Proﬁcient in Microsoft Excel, Word, PowerPoint and Outlook.
Experience of dealing with external Marketing & Advertising agencies and vendors.
Must have experience of managing social media handles of brands/key accounts.
Past experience in developing and implementing CRM strategies including EDMs, newsletters, etc.
Valid big bike driving license. Being a motorcycle rider is preferrable.

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson (here).

Travel Required: 0 - 10%
Location: Milano
Direct Reports: No
Company: Harley-Davidson Motor Company
Auto Req ID:23305
Visa Sponsorship: This position is not eligible for visa sponsorship
Relocation: This position is not eligible for relocation assistance

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