Director of Sales - Switzerland, Italy, Portugal, Spain

Auto req ID: 58115 
Title: Director of Sales - Switzerland, Italy, Portugal, Spain 
Job Function: Sales 
Location: MILAN  
Company: Harley-Davidson Motor Company 
Full or Part-Time: Full Time 

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus. 

From the UK to Singapore and many places in between, our employees are essential to our success. Our efforts are concentrated on the highest priority markets, primarily North America, Europe and parts of Asia Pacific. We have concentrated our resources in-market for maximum impact in line with our future strategy. Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business. In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions. 

We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.

This Hybrid role is not tightly linked to a physical location and provides flexibility in where within the region, when and how you accomplish your work.

Job Summary

The Director of Sales is responsible for leading sales performance, dealer network development, and commercial execution across the assigned EMEA markets. The role partners closely with the Head of Sales & Managing Director EMEA to implement regional strategies, achieve wholesale and retail objectives, strengthen dealer profitability, and deliver sustainable growth.

The Director of Sales leads and develops sales teams across multiple countries, drives dealer performance, provides market intelligence, and ensures execution of regional business plans while maintaining strong alignment with cross-functional partners including Marketing, Finance, HDFS, Operations, and Network Development.

Job Responsibilities

•    Develop and executes regional strategy aligned with EMEA strategic objectives and annual business targets.
•    Deliver wholesale, retail, market share, P&A and A&L and dealer performance objectives within assigned markets.
•    Lead, coach, and develop Field Sales Managers to maximize performance and engagement.
•    Define, implement, and monitor sales objectives, performance metrics, and incentive programs to ensure achievement of business goals.
•    Analyze sales performance, market trends, customer behavior, and competitive activity to identify growth opportunities and risks. 
•    Provide regular performance reporting and actionable business insights to the Head of Sales & Managing Director EMEA and senior leadership team.
•    Drive dealer network performance and development, profitability, customer experience, and operational excellence across assigned markets.
•    Build and maintain strong relationships with dealer principals, dealer councils, and key industry stakeholders.
•    Partner with cross-functional teams to ensure alignment of product, marketing, finance, and operational initiatives with commercial objectives.
•    Utilize field insights and market intelligence to support product planning, pricing strategies, promotional activities, and go-to-market initiatives.
•    Lead and participate in strategic projects that support regional growth, organizational effectiveness, and transformation initiatives.
•    Ensure compliance with all applicable company policies, regulatory requirements, and data protection standards.
•    Must hold a valid driver’s license.

Education Requirements

High School Diploma or Equivalent Required

Education Specifications

Master's Degree Preferred

Experience Requirements

Required
•    Typically requires a minimum of 12 years related experience. Minimum of 5 years of management experience.
•    Must display exceptional leadership and professional management skills with proven ability to achieve superior results in a management role.
•    Must have a leadership style that encourages collaboration, cooperation and teamwork with the ability to motivate others.  Can foster team collaboration through clear objectives, processes, and measurements
•    Requires a thorough understanding of financial measures, forecasting and other analytical skills. Ability to demonstrate deep understanding of key financial drivers of Dealer's business, including what best in class numbers should look like.
•    Demonstrate a record of designing sales strategies, managing a sales force and achieving plan results.

We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson (here).

Direct Reports: Yes 
Travel Required: 25 - 50% 
Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer 
Relocation: This position is not eligible for relocation assistance