Marketing Manager - DACH Region


Frankfurt, HE, DE

Auto req ID: 22543 
Title: Marketing Manager - DACH Region 
Job Function: Marketing 
Location: Anywhere in DACH region  
Company: Harley-Davidson Motor Company 

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?


Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus. 


From the UK to Singapore and many places in between, our employees are essential to our success. Our efforts are concentrated on the highest priority markets, primarily North America, Europe and parts of Asia Pacific. We have concentrated our resources in-market for maximum impact in line with our future strategy. Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business. In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions. 


For our DACH region we are searching for a passionate and experienced Marketing Professional who will lead all marketing activities for Germany, Switzerland and Austria based in our regional office in Frankfurt/Main. This role can be based anywhere in the region, and will have occasional office visits in Frankfurt.

Job Summary

Reporting directly to the VP EMEA and dotted line into the EMEA Marketing Director, the Manager will lead marketing efforts for our largest market in the region. The Manager Marketing (DACH) is responsible for ensuring market share goals are achieved and that our share of the +600cc market continues to develop as we drive towards market leadership. This leader works to maintain brand health, delivery of strategic and tactical marketing campaigns, digital work, Social, PR, and events for both Motorcycles, Parts, Accessories & Merchandise, After Sales and Harley-Davidson Financial Services. The Manager Marketing will work in a highly matrixed environment and work closely with Sales teams within the market. We are looking for an accomplished collaborator and communicator who can appropriately influence at all levels.

Job Responsibilities

  • Resonsible for all marketing channels in DACH, including campaigns, media, digital, social, PR & events. Marketing budget management
  • Patnering with regional marketing on product launches and campaigns that maximize coverage, create demand, and drive market share with clear metrics
  • Lead performance marketing activities including lead generation targets & KPIs
  • Manage marketing agency relationships & seek opportunities for improved performance
  • Partner closely with Sales to drive commercial goals.  Develop dealer marketing communications materials
  • Manage and enable a Marketing team to work effectively & collaboratively, by developing the necessary leadership behaviors, skill sets, & differentiating capabilities
  • Responsible for strengthening the brand and leading the development of the local marketing strategy

Education Requirements

Bachelor's Degree Required

Experience Requirements

  • Typically requires a minimum of 8 years of marketing experience. Regional marketing experience preferred
  • Experience across marketing channels preferred
  • Experience with a retailer, franchise, or dealer network preferred
  • Ability to manage and influence mulitple stakesholder groups. Effectively navigates at various levels of the organization to acknowledge and balance strategies, directions & priorities
  • Ability to identify and drive work that aligns overall corporate vision and market goals, while considering the most effective means of addressing dealer needs
  • A hands on leader who builds trust, cross-fucnational team, leads through change and leads by example.  Ability to prioritize work, & proactively address opportunities at the market-level
  • A holistic view of the retail business and enterprise operations, which enables effective decision-making
  • Fleunt English and German


Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.


We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson (here).


Direct Reports: Yes 
Travel Required: 0 - 10% 
Visa Sponsorship: This position is not eligible for visa sponsorship 
Relocation: This position is not eligible for relocation assistance 


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