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Lead Dealer Development


Tokyo, 13, JP

Auto req ID: 3067 
Title: Lead Dealer Development 
Job Function: Sales 
Location: TOKYO  
Additional Location:   
Company: Harley-Davidson Motor Company 
Full or Part-Time: Full Time 


We are paving more roads to Harley-Davidson by developing exhilarating new products, creating broader access to our iconic brand, and building a stronger dealer network. We can’t do it without the best and brightest. Step one of this strategic acceleration is adding talent who can blow the doors wide open with innovation and creativity while staying true to the Harley-Davidson brand and legacy. We are focused on the next 115 years. Are you in?


Our International Markets are focused on delivering the H-D strategy to build the next generation of riders, these markets support creating and fulfilling the dreams of our existing and the new riders.  The International Market is made up of diverse locations within our Emerging and Developed Markets across nearly 900 dealers in circa 95 countries and is part of the larger Harley-Davidson Motor Company.


From the UK to Japan and many places in between, our employees are essential to our success.  The developed markets region represents sales, marketing and many other associated activities of the Harley-Davidson Motor Company across nearly 400 dealers in circa 15 countries and is part of the larger International Region of Harley-Davidson Motor Company.  The team works closely with the local regional office and the wider organisation including the Company Headquarters in Milwaukee, Wisconsin (USA).

Job Summary

This role is responsible for the planning, execution and delivery of the market dealer network growth and development plans to achieve the market strategic business objectives. This includes market and dealer network analytics, prospecting and new dealer and alternative retail outlet appointments, together with the continuous improvement of our existing network, including relocations, refurbishments and dealer training.

Job Responsibilities
  • Undertakes market analysis and planning using planning tools, prospecting, entry and exit processes and new dealer on boarding.
  • Implement minimum dealer standards and dealer policies, ensuring their communication, maintenance and adherence through the field team.
  • Supports new and existing dealers with the new contract and contract renewal process.
  • Develops, supports and enables the dealer network to improve customer experience.
  • Manages dealer commercial and technical training.
  • Leads an ongoing data-led market dealer network review process. This builds the strategic dealer Network Representation Plan which requires ongoing implementation, monitoring and reporting.
  • Drives continuous improvement in dealer capability and performance through surveys, analysis and action plans.
  • Supports with the facilitation of change in dealerships' ownership structure.
Education Requirements
Bachelor's Degree Preferred
Education Specifications


Experience Requirements


  • Typically requires a minimum of 8 years of related experience
  • Ability to communicate fluently in English and local language.
  • Fluent with Key Performance Indicators, Profit & Loss statements and Balance Sheets.
  • Excellent negotiation, influencing and communication skills.
  • Proficient in Microsoft Excel, Word and Outlook.
  • Lead effectively through collaboration and influence.


  • Experience in dealing with change.
  • Experience within a premium retail brand.
  • Project Management experience with ability to manage multiple projects and priorities.
  • Experience in a premium brand environment and familiar with current retail best practices and standards.
  • Other in region languages would be an advantage.


We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles & related products, general merchandize, and more. We believe that employees do their best work when they are free to be themselves. This means our dress code is relaxed, and all types of work styles are welcomed.


Direct Reports: No 
Travel Required: 10 - 25% 
Visa Sponsorship: This position is eligible for visa sponsorship 
Relocation: This position is not eligible for relocation assistance 

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