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Senior Consumer Product Manager

Auto req ID: 1628 
Title: Senior Consumer Product Manager 
Job Function: Product Management 
Location: JUNEAU 
Company: Harley-Davidson Motor Company 
Full or Part-Time: Full Time 
Shift: SHIFT1 


We are paving more roads to Harley-Davidson by developing exhilarating new products, creating broader access to our iconic brand, and building a stronger dealer network. We can’t do it without the best and brightest. Step one of this strategic acceleration is adding talent who can blow the doors wide open with innovation and creativity while staying true to the Harley-Davidson brand and legacy. We are focused on the next 115 years. Are you in?

Job Summary

If you’re looking for an opportunity to lead the HDMC team in fulfilling consumer opportunities for our next generation of riders, this is the role for you! The Features and Customization team in the Portfolio Management group is responsible for creating a robust portfolio strategy and delivering a formal product plan based on rich global consumer insights. As a Senior Consumer Product Manager, your span of influence is broad in that the role encompasses planning for both our Accessories and Original Equipment (OE) Motorcycles needs of our current and future customers. This particular role is focused on the Ergonomic needs of our customers and plans the portfolio coverage of our accessory seating, handlebars, backrests, and other ergonomic elements. We’re looking for creative, energetic change agents who are ready to lead the organization with a clear vision of the future. Come join a highly motivated team who are excited about what is possible on the horizon.

Job Responsibilities

  • Accountable for product line and assortment management for product lines which are strategic to the portfolio
  • Demonstrate innovation to create and implement global product, pricing, and promotional strategies to accomplish revenue and strategic objectives
  • Solve problems, develop and execute objectives and effect short-term and long-term business goals.
  • Be the focal point and driver across organizational boundaries for the product and market strategy, strategy implementation, sales growth opportunities, cost reduction, and production efficiency
  • Conduct brand assessment and application, research, planning, implementation and overall management of the assigned product line including but not limited to: revenue growth, pricing guidance, sourcing/licensing, packaging, marketing activities, and competitive analysis.
  • Lead through influence by promoting cooperative behavior and team efforts effectively coordinating activities of cross-functional groups

Education Specifications

A bachelor's degree in Marketing, Engineering, or a related field is highly preferred.

Experience Requirements

This role typically requires a minimum of 5 years of related experience highlighting:

  • Strong communication skills and the ability to translate this understanding into strategic direction and actionable products that results in value in the customer’s eyes.
  • The ability to work collaboratively with all levels of the organization by providing input on a technical solution that meets the criteria and influence others to approve and support the direction.
  • The ability to analyze, synthesize, and develop insights on large data sets.
  • Experience building strategies to address consumer needs.
  • Proven skills in leadership, communication, collaboration in the execution of new initiatives and the ability to successfully challenge and motivate others.
  • Motorcycle riding experience is preferred but definitely not required!


At Harley-Davidson it is not just about the degree you have or what you know. You must also exhibit and demonstrate our valued behaviors in everything you do:

  • Be accountable
  • Model Integrity
  • Value Individuality and Diversity
  • Inspire Teamwork
  • Encourage Creativity


We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. We believe that employees do their best work when they are free to be themselves. This means our dress code is relaxed, and all types of work styles are welcomed.


Applicants must be currently authorized to work in the United States.


Direct Reports: No 
Travel Required: 10 - 25% 
Visa Sponsorship: This position is not eligible for visa sponsorship 
Relocation: This position is eligible for domestic relocation assistance (within posted country) 





Nearest Major Market: Milwaukee

Job Segment: Engineer, Marketing Manager, Manager, Product Manager, Marketing, Engineering, Management, Operations

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