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Field Sales Manager - Southeast (Florida)

Auto req ID: 1493 
Title: Field Sales Manager - Southeast (Florida) 
Job Function: Sales 
Location: St. Augustine, FL 
Company: Harley-Davidson Motor Company 
Full or Part-Time: Full Time 
Shift: SHIFT1 


We are paving more roads to Harley-Davidson by developing exhilarating new products, creating broader access to our iconic brand, and building a stronger dealer network. We can’t do it without the best and brightest. Step one of this strategic acceleration is adding talent who can blow the doors wide open with innovation and creativity while staying true to the Harley-Davidson brand and legacy. We are focused on the next 115 years. Are you in?


The Harley-Davidson Motor Company Corporate Headquarters in Milwaukee, WI is the site where the first H-D factory - a wooden shed - was built in 1903 in the backyard of the William C. Davidson family home. Join our team as a  Field Sales Manager - Southeast (Florida).

Job Summary

The Field Sales Manager, Southeast will manage a territory of dealers on Florida's east coast and provide in-field support focused on P&L and sales growth advisory to sustain and improve dealer and company performance. This role will be responsible for driving sales and profit at dealership to meet targets, grow ridership, and increase penetration with existing customers. Success in this role will be defined by a candidate's ability to forge relationships, gain credibility and influence and to become a true consultant advising on sales, growth and profit opportunities as well as key areas for improvement. The field sales manager will develop thorough knowledge of their territory and effectively collaborate to navigate changing market conditions, capitalize on opportunities, and continuously improve processes.

Job Responsibilities

  • In conjunction with the dealer, develop and gain buy in for strategic market plan, inclusive of attainment of retail targets, market reports, trending performance and market share.  Plans will address growth opportunities and deficiencies
  • Understand drivers of growth and profit for Dealer and be able to apply leading practices to improve performance metrics
  • Conduct monthly vehicle forecasting and market plan reviews
  • Effectively solve problems for the Dealer by leveraging personal experience and knowledge or by identifying the right support link within the organization; identify and request Help Chain support as needed to help Dealers with performance, service, marketing, and operational issues
  • Analyze and review performance metrics at a regular cadence and work with Dealers to adjust as necessary
  • Develop training plan for Dealers in defined market and request support for instructor-led training
  • Enable two-way feedback loop between Dealer and Field Leadership to resolve issues and risks in a timely manner
  • Provide constructive feedback and play an influencer role to drive and sustain dealer performance
  • Act as product experts for H-D products (motorcycle, P&A, GM) and coordinate with Juneau retail managers to manage product line performance
  • This role is located in Florida with up to 75% travel required.

Education Requirements

Bachelor's Degree Preferred

Experience Requirements

  • Typically requires a minimum of 8 years of related experience.
  • Requires a solid understanding of financial measures, forecasting and other analytical skills. Ability to demonstrate deep understanding of key financial drivers of Dealer's business, including what best in class numbers should look like
  • Demonstrated ability to meet or exceed aggressive sales performance targets and develop creative solutions to generate results
  • Retail expertise, negotiation and influencing skills and ability to communicate are essential to success
  • Excellent leadership, interpersonal and organizational skills


At Harley-Davidson it is not just about the degree you have or what you know. You must also exhibit and demonstrate our valued behaviors in everything you do:

  • Be accountable
  • Model Integrity
  • Value Individuality and Diversity
  • Inspire Teamwork
  • Encourage Creativity


We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. We believe that employees do their best work when they are free to be themselves. This means our dress code is relaxed, and all types of work styles are welcomed.


Applicants must be currently authorized to work in the United States.


Direct Reports: No 
Travel Required: More than 75% 
Visa Sponsorship: This position is not eligible for visa sponsorship 
Relocation: This position is eligible for domestic relocation assistance (within posted country) 





Nearest Major Market: Milwaukee

Job Segment: Field Sales, Sales Management, Manager, Marketing Manager, Sales, Management, Marketing