Business Insights Lead

Job Summary

This position will support the International sales organization with market intelligence relative to the Developed and Emerging international markets of Harley-Davidson products, services, and experiences. The Lead Market Intelligence will analyse industry and consumer data through internal and external sources, playing a key role in helping implement data driven decisions into market-level business plans. This role will integrate data from relevant sources to identify challenges, opportunities, and implications for achieving Developed and Emerging market business goals. This position will effectively analyze and distill the data into patterns, trends, and insights, develop clear and concise communications related to both insights and implications, and simplify complex ideas and present them well. The Lead Market Intelligence will be responsible for spearheading the integration of learning and presentation to all levels within the International sales organization.

Job Responsibilities

•    Develop analytics strategy for new website components or app features. 
•    Tagging – Add tags to new website code and perform UAT of all code to ensure tags are firing properly.  Partner closely with GIS and Technical Agencies (Accenture) to troubleshoot issues.  Add tags to h-d.com pages as requested by marketing partners.  
•    Business Owner of Adobe Analytics – Lead all Adobe Analytics Platform upgrades.  Stay current on the platform roadmap, proactively plan for changes as needed with GIS partners, and initiate projects, including funding if needed. 
•    Adobe Analytics Reporting – Lead development of all reports and dashboards in Adobe Analytics for business stakeholders.  Simplify the Adobe Analytics interface for business stakeholders through the creation of simple campaign and on-going dashboards and reports to track the performance of overall site performance and campaigns.  
•    Aggregate reporting with Adobe Analytics and other data sources in Domo platform.
•    Analytics 

•    Website Optimizations – Analysis of impact and performance of website changes/optimizations; provide recommendations.   
•    Performance Marketing – Analysis of website traffic sources; provide insights and recommendations to drive business through paid media, SEM, SEO, email and other traffic drivers.  Leverage Performance Marketing stakeholders including paid and email as key partners to drive recommendations into execution.  
•    Campaign landing page performance – Analysis of page performance; provide recommendations (e.g. form conversion rate  quality of UX, quality of traffic by source, etc.)
•    A/B and Multi-Variate Testing – Lead development of hypotheses, partner with content team to develop tests, configure test in Adobe Target, measure, share insights, and make recommendations.  
•   Site Satisfaction Survey – Monitor h-d.com and App site satisfaction survey metrics and leverage data as part of holistic website performance story.  

•    Estimate analytics needs for new digital products and manage and scale additional outsourced analytics resources as necessary (Burnt Cow, Accenture, BCG and etc.)

Education Specifications

• Bachelor's Degree in Business, Market Research or a related field is Preferred.

Experience Requirements

Required

• Typically requires a minimum of 8 years of related experience
• Position requires a minimum of 8 years of business analysis experience with specific emphasis on business/marketing analytics and consumer, retail and business intelligence - preferably with consumer brands.
• Proven business acumen and demonstrated ability to conduct, manage and synthesize consumer, retail, market, and product data and deliver c business intelligence supporting business strategies and plans.
• Strong organizational and time management/prioritization skills. Demonstrated experience in integrating disparate sources of information into a coherent “story” that answers specific business hypotheses.
• Ability to influence across the organization at multiple levels and build collaborative, productive relationships with internal business partners and external vendors.
• Ability to coach, counsel and develop others’ experience.
• A true team spirit who thrives on working as part of an enthusiastic and energetic team, and inspiring others; demonstrating a collaborative approach to achieving results and encouraging the inputs and ideas of others. Understands the importance of active listening in the role. Global perspective and understanding, thinking across borders and cultures.

Preferred

• Experience with motorcycle product, markets, and consumers