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Graphic Designer - Apparel
Auto req ID: 5126BR
Title: Graphic Designer - Apparel
Job Function: Marketing
State and City: Wisconsin, Milwaukee
Company: Harley-Davidson Motor Company
Full or Part-Time: Full-Time
Shift: Shift 1

Job Summary
At Harley-Davidson Motor Company we do much more than just build motorcycles; we fulfill dreams of personal freedom. We are customer led in all we do, and we believe and invest in our people and our communities. Harley-Davidson believes that its people are the only real long-term competitive advantage and their energy and commitment is what has made us successful since 1903.

Key Deliverables:

• The Graphic Designer creates innovative artwork and reworks directional graphics for various collections.

• Further develop graphic options and techniques. This role provides creative support for teams as well as independently researches and creates graphics that are diversified and brand appropriate.

• Maintain an awareness of global trends to develop diversified art for all regions.

• They demonstrate originality and creativity as well as provide valuable creative insights and successful strategies to support business strategies.

• Expected to share trends and designs with the teams.

• Supports the development of creative direction of various product collections.

• Build customer and product knowledge by going competitive shopping and staying on top of current market trends as well as future technologies that could be opportunities that they are expected to share with teams.

• Advanced knowledge and understanding of the GM PDP and they share their knowledge with the team.

• Fluent in design software, systems and Flex PLM.

• Provide highly detailed and accurately rendered graphic packages to ensure quality and process efficiencies.

• Build working relationships with suppliers and ensure a more efficient development process with less quality concerns by communicating with them directly.

• Supports the Graphic Design Lead with design projects for Marketing and Licensing as needed.

• Support the overall GM events when needed and attend close to the customer opportunities.

Education Required
Bachelor's Degree in Graphic Design, Illustration or a related field is required. If the candidate does not meet the degree requirement, a combination of relevant education and experience should total the equivalent of ten years.

Experience Required
A minimum of four (4) years of experience in graphic design in a related industry, preferably in the motorcycle industry. In addition, they will have demonstrated the following:

• Experience in production art application techniques (screen print, embroidery, heat setting, etc.)

• Possess artistic talent and have professional sketching ability by hand and by use of Mac based design software.

• Fluent in Mac based design applications and OS: Illustrator & Photoshop required, InDesign and Painter a plus.

• Knowledge of Microsoft Office Applications: Proficiency with Word, Excel, PowerPoint and Outlook.

• Knowledge of using eRoom, FTP sites and Flex PLM a plus.

• Ability to collaborate across functions with key stakeholders.

• Ability to multi-task, prioritize workload and meet deadlines.

• Ability to be self-motivated and is driven to research and create when direction may be ambiguous.

• Ability to organize and clean up files on the server.

• Review Licensing art submissions through Licensing Management System and provide creative support when needed.

• Must have the ability to travel domestically and internationally as needed

Supplemental Information
Self Development

• Employees at all levels are expected to keep abreast of new and changing technology and methods that enhance their skill set. This can be accomplished through continuing learning at outside classes, seminars, reading and other related training opportunities.

Continuous Improvement

• Employees are expected to find ways to continuously improve processes and responsibilities in their jobs.

• Lead continuous process improvements to benefit GM and stakeholders.


• Employee will interact with variety of stakeholders via various communication mediums (written and/or verbal).

• Contract with GM cross-functional teams to build and maintain long-term associations based on trust.

• Encourage open and honest communications and be open to honest feedback and critique of work.

• Communicate confidently to all levels but demonstrate good judgment of channels of communication.

Close to the Customer

• Responsible for travel related to Close To The Customer Events and activities as mandated by business needs

• Share dates and locations of inspirational events with team members and recap after attending to show trends.

Styling/Brand Integrity

• Create brand appropriate graphics that enhance and support Creative Direction

• Ensure consistent use of trademarks and review phrases and graphic elements with Legal and Quality

Dynamics of Design

• Possess a passion for creativity and have a great sense of design aesthetics and innovation

• Must be self-motivated and possess ability to work on multiple assignments and take on new and varied tasks.

• Must be comfortable with change and tolerant of ambiguity

• Must be very well organized, have good time management and be deadline oriented

• Must have the ability to convey and present ideas and concepts at various development meetings.

Technology and Product Knowledge

• Research the motorcycle market and apparel market to ensure that trending graphics are reflected in line.

• Attend Tattoo Shows, Seminars and Continuing Education/Training Workshops to remain well informed and up to date with current technologies and production techniques for art.

• Build knowledge and skills by staying on cutting edge of design software and OS systems


• Must be dynamic and an inspirational leader, support creativity, and encourage innovation within the team.

At Harley-Davidson it is not just what degree you have or what you know you must also exhibit and demonstrate our valued behaviors in everything that you do:

• Be accountable

• Model Integrity

• Value Individuality and Diversity

• Inspire Teamwork

• Encourage Creativity

Direct Reports:
Travel Required: 0-10%