Just like the V-Twin beats at the heart of every motorcycle we produce, the Harley-Davidson culture is at the core of what has made our company successful for more than 113 years.  Harley-Davidson provides employees opportunities for professional growth and development because we believe our people are what make our company great.  We also recognize that great companies require great leaders to ensure a sustainable future and strive to build leadership at every level.

We demonstrate behaviors throughout our organization that exemplify integrity, accountability, diversity, teamwork, and creativity.  Our culture is influenced by our passionate customers, reminding us that we do what we do every day for our loyal customers around the world – fulfilling their dreams of personal freedom every minute of every day.